05 / Case Study Residential · 2024–2025

Varese Unico.

A residential tower on the bay at Playa Varese — one of the most distinctive coastal locations in Mar del Plata. Visualization and film for Gama Inmobiliaria, composed to let the setting carry the brief.

Varese Unico — hero image
Client
Gama Inmobiliaria
Architect
Aguero Marcenaro
Location
Playa Varese
Mar del Plata, Argentina
Type
Coastal Residential
Year
2024–2025
Scope
Exteriors · Interiors · Amenities · Marketing film · 360° tour
A tower on one of the city's most photographed bays — delivered as a full pre-sales package built to let the view do the work.
Varese Unico — video poster
Approach

Brief and build.

A visualization package for a residential project on the bay at Playa Varese, for developer Gama Inmobiliaria. Exteriors, cinematic film, and a 360° tour — all built around the site's singular asset: an uninterrupted ocean frontage that is already part of the city's visual memory.

"Placement is the argument. The brief was to keep getting out of its way."

Every image had to hold two things at once: the architectural proposal, and the location that justifies it. Composition was kept disciplined — the tower earns its foreground, but the bay is always allowed to breathe. Light was graded to Argentine coastal palettes: open sky, long shadows, a sea that reads as place rather than backdrop.

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