Playa Grande is one of Mar del Plata's most charged addresses — the city's historic coastal neighbourhood, where early twentieth-century villas still define the street. Villa Celia is one of those: a heritage house at the base of the site, whose name the new tower inherits. The visualization had to hold both in the same frame without diminishing either.
The exterior package was built around light condition — dusk and golden hour — to show the tower's facade at its most articulate. The terrace images were split into two orientations: sea-facing, where the Atlantic defines the view, and street-facing, where Villa Celia appears below as context and character. Together they make the case for what it means to live at this particular height, on this particular corner.