03 / Case Study Residential Tower · 2024–2025

Linehouse.

A residential tower on Avenida Alem in Mar del Plata, for architect Julian Lamarre. Delivered as a full visualization package — every facade at day and dusk, duplex interiors, amenities, pool plaza and terraces.

Linehouse — hero image
Architect
Julian Lamarre
Location
Avenida Alem
Mar del Plata, Argentina
Type
Residential Tower
Year
2024–2025
Scope
Full Facades · Duplex Interiors · Amenities · Pool · Terraces
A layered residential tower on Alem — delivered at every facade and every hour. Full street elevation sets across day and dusk, duplex interior suite, and amenity coverage top to bottom.
Approach

Brief and build.

A residential tower on Avenida Alem in Mar del Plata, delivered with architect Julian Lamarre under the Linehouse brand. Every facade rendered at day and dusk — frontal, right, left — plus ground-level street compositions, a full duplex interior suite (kitchen, living, lounge), and complete amenity coverage including SUM, pool plaza and terraces.

"Every facade. Every hour. The building has nowhere to hide."

Layered typologies are hard to photograph as a single project — duplexes, simplex apartments, SUM, pool plaza and terraces each want their own image language. The task was to hold the set together: consistent camera heights, a warm interior palette carried through every space, and exteriors that treat the building as a single object at the skyline, not a stack of different apartments. Day and dusk were matched pairs — the same camera position, the same crop, twelve hours apart.

Next Case Study

Sveavägen 50.

View project