08 / Case Study Biophilic Residential · 2021

Terraflor.

A garden set into the middle of Chauvin — a mid-rise residential where planting does the architectural work, and the facade has to read as a living object in every weather and season.

Terraflor — hero image
Client
Joaco Ortiz
Location
Chauvin
Mar del Plata, Argentina
Type
Biophilic Residential
Year
2021
Scope
Exteriors · Aerial · Hall · Living · Bedroom · SUM · Terrace
A biophilic residential where the plants are the architecture — delivered as imagery that had to carry a zero-greenwashing sustainability pitch without apology.
Approach

Brief and build.

A mid-rise residential in the Chauvin neighbourhood of Mar del Plata — a garden set into the middle of a dense residential block, where planting does the architectural work and the building's identity depends on how that planting is read. Exterior imagery plus two interior anchors: entry hall and living.

"The facade had to read as a living object — not a decorated object."

Biophilic projects attract a specific kind of scepticism: buyers have seen too many renders where the planting looks stuck on the building like stickers. The image work had to hold a harder standard — plants with weight, shadow behaviour that matches the season, planting that reads as continuous with the landscape, not as a marketing treatment. The building earns its sustainability claim through the images, not in spite of them.

Next Case Study

Polo 226.

View project